An Insight into its importance for brands, explained through our production for WeGlow.
What is Campaign Maximisation?
At Obstacle Films, we prioritise getting the most out of our production for our brands. Campaign maximisation involves creating multiple cutdowns from one or a few main films, tailored for different platforms. In the context of our work with WeGlow, we produced one 60-second Hero Film, one 60-second Real Life Stories Highlights Film, and 9 Real Life Documentary Stories. From these, we generated 60 Social Films in 3 formats, resulting in a total of 200 deliverables.
WeGlow's Request
WeGlow, founded by Stefanie Williams in November 2020, is dedicated to fostering a positive relationship with health and fitness. The app offers fun, varied programmes and educational content that empower its community to build sustainable habits for life. By shifting the focus from appearance to well-being, WeGlow encourages users to prioritise how they feel. As a new brand entering an overcrowded market, WeGlow sought a campaign that would connect directly with its community, showcasing the product while conveying the brand's values. Read on in our WeGlow Case Study.
Why is Campaign Maximisation So Important?
Campaign maximisation enhances efficiency by allowing brands to reach several different audiences simultaneously. This approach saves resources in production costs while still maintaining high-quality output, ensuring consistent messaging and brand identity.
Results
The results yield higher engagement and reach. For WeGlow, campaign maximisation resulted in the achievement of 110,000 organic followers.
It’s essential not to stop at these results; instead, you can build upon this success by dissecting the analytics of the content to understand which parts performed best and resonate with your core audience. This knowledge can then be leveraged for future campaigns.
If you have questions or want to learn more about how we could produce a maximised campaign within your budget, reach out to our experts today.
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