Shoots and scores
Updated: Mar 17
Obstacle Creative Studios does more than write scripts. We also commission and develop bespoke music. We believe that music is a film's superpower and deserves as much attention as any other part of a project.
The music brief for the We Glow App launch campaign was one of our most unique.
The challenge was to evoke the stories and personalities of real women in an authentic and meaningful way while bringing bags of energy to a film designed to excite. So. Sensitive and attention grabbing - it's a launch film after all!
Here's how we approached it.
Give the voice over breathing space. This motivated the soft, spacious musical opening and allowed us to establish the soulful chord progression at the heart of the composition.
Think of it a thriller. We built anticipation by introducing a metronomic element - listen out for the side-stick drum clicks - which dials up the sense of pace and momentum. Just as the piano starts building to a climax, we pause - a brief section where solo piano and a heart-beat drum emphasises a calmer moment in the story. But then we're off again with new layers of instrumentation - a rapidly arpeggiating piano, a synth bass, we even used breaths as an instrument - which all build, build, build anticipation until the very last final moment of the film.
Return to resting pulse. In our final shot, we re-join the real world. A jogger in a sunny park. Their rhythmic breath. The birdsong. We're back to breathing space. The moment captures the essence and proposition of the brand.
The overall result is a blend of intimacy, soul, excitement and high energy.
All in sixty seconds.