365

We visited every continent on the planet and went to 12 countries across a 52-day schedule to show a day in the life of Airbus. We got up close and personal with the people of Airbus in the jungles of Brazil, the airshows of Australia, the helicopters of Texas and much more. Mixing documentary feel, epic scale and characterful perspective, we made a day in the life of Airbus one to remember not least because the score was recorded with a real orchestra.

Challenge

For Airbus, as with many global companies, the challenge is to maintain an international reputation while showing personality and emotion that connects them to an audience.

Insight

With nearly 150,000 employees and products that reach and serve billions of people, we knew that there were many points of view to share with the global audience. The range is impressive, exotic, and exciting. It was clear that the contrast was unique and under-celebrated at the brand.

Solution

We decided to compress all of the global action and the range of people who make it happen into a single ‘day in the life of Airbus’. We visited every continent on the planet (except for Antarctica) and went to 12 countries across a 52-day schedule to show a day in the life of Airbus. We got up close and personal with the people of Airbus in the jungles of Brazil, the tech hub of India, the airshows of Australia, the helicopters of Texas and much more. Mixing documentary feel, epic scale and characterful perspective, we made a day in the life of Airbus one to remember. Notably, we chose to maximise emotional connection by recording the music with a real orchestra.

Results

2 years as the main Airbus brand film

Every continent represented

A brand campaign first - global documentary