A220: The Maverick

Challenge

Prove to global airlines that the A220 is a worthy addition to their fleet. 

Insight

The A220 was formerly Bombardier, bought by Airbus in 2020.  Airbus has since been on a perception challenge, proving to airlines that the plane has strong capabilties as a cross continent aircraft. It’s a game-changing small single-aisle aircraft, thanks to a clean-sheet design that is purpose-built for efficiency and for continuous future evolutions. 

Solution

We travelled to Airbus Canada and Air Canada in Montréal, Quantas Airlines in Sydney and LOT Polish Airlines in Warsaw, interviewing executives and capturing the beauty of the A220 and the impact it has on customers. The result is a slick mini-series with pacing and energy that mirrors our A330neo campaign the year prior. 

Result

+800,000 total views ass LinkedIn, YouTube