A330neo: The Heir Apparent (S1)

Challenge

Adjust the industry perception of an entire aircraft.

Solution

Customer-first stories for maximum impact. Do the essential things well - tell the stories of the people living it. We flew around the world to get close to the people working with the aircraft. We wanted to showcase their unique personality and their unique perspective on the aircraft. This achieved maximum authenticity and, in turn, maximum audience trust building. The commission of an original series format instantly ensured reach to leading decision-makers in the aerospace industry and airlines.

Results

60.67% LinkedIn View Rate

1m views