A330neo: The Heir Apparent (S2)
Meet the people choosing to fly one of Airbus' most versatile planes.
The second season of our Airbus Original documentary series: A330neo: The Heir Apparent.
We go behind the scenes with the design team at Virgin Atlantic, future-proofed fleets at ITA, fuel-efficient engines at Condor and archipelago-connection at Cebu Pacific. From London to Rome, Germany to the Philippines, meet the people choosing to fly one of Airbus' most versatile planes.
Challenge
Adjust the industry perception of an entire aircraft.
Solution
Customer-first stories for maximum impact. Do the essential things well - tell the stories of the people living it. We flew around the world to get close to the people working with the aircraft. We wanted to showcase their unique personality and their unique perspective on the aircraft. This achieved maximum authenticity and, in turn, maximum audience trust building. The commission of an original series format instantly ensured reach to leading decision-makers in the aerospace industry and airlines.
Results
60.67% LinkedIn View Rate
1m views
