Born to be: A220

Challenge

Create a film that emotionally moved audiences - like a big budget car ad - so that an entire cabin and aircraft was perceived as a passenger experience winner.

Solution

With carefully selected casting which spoke to the ‘adventurer’ target audience, we wrote a story of a couple travelling to a new destination. We showcased a range of locations to add scale while in production we actually managed to keep the location variety to a minimum. Overall, the story, the casting, the imagery and the music all reflected the spirit of the A220. The result was the most-watched commercial Airbus film ever made.

Results

Most watched commercial Airbus film ever made

9.9M views on YouTube