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Missed Birthdays
Campaign against Living Miserably
Our film for Campaign Against Living Miserably’s 'Missed Birthdays' was part of a powerful initiative with Adam&Eve and ITV to amplify awareness around youth suicide.
The installation at Westfield, White City, displayed 6,929 birthday balloons—each representing a young person who has died by suicide over the past decade—and was supported by press and out-of-home assets sharing these stories.
The campaign won a Gold Lion at the Cannes Lions, delivered a 314% increase in donations, 731% website traffic surge and a 700% rise in social engagement.
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