The Sky Chasers

The pilots of tomorrow

Challenge

How do you inspire the next generation of pilots to join your flight academy?

Insight

Beware top-down marketing to a generation of social media native.

Solution

We knew that to have a chance of winning the eyes, ears and commitment of the next generation that you must reflect them. Step one was to cast real cadets from the flight academy. But not just to show them in action in the academy - we wanted to show them in their social environment, their community. Our interviews and footage put their personality first - keeping these profile documentaries personal is central to connecting with audiences. We also ensured that the films spoke the visual language of socials - the energy, the impact, the emotion.

Deliverables

1 Global Recruitment Campaign

1 Hero Film

3 Cadet Profile Films

2 Instructor Films

1 Informational Film

530+ Social Assets

550+ Deliverables

Team

Client - Airbus Flight Academy

Director - Matt Roberts

EP - Oliver Nias