Thirst for Life

TV commercial, social campaign and OOH photography for the top-selling hard seltzer in the UK, Ibiza and Dubai bars. Proudly launching a new product for High Water who donates 1% of profits to Just One Ocean, supporting marine conservation

Challenge

Hard Seltzer has exploded as a drinks category in the US over the last 5 years, but it is still relatively new to the UK market. High Water was looking to be ahead of the curve and burst onto the UK scene as the premium hard seltzer drink. Then utilise this positioning to springboard into international markets.

Solution

High Water is aimed at health-conscious, optimistic, self-starters who want to have fun. So we made sure the campaign really spoke to that demographic and encapsulated the brand's tagline “a thirst for life”.

To achieve this we focused on the water's edge and all the joyful moments of connection that happen there. 

We cast a mixture of actors and surfers to make sure there was an authentic, honest feel. Then focused our production in the “magic hour” light of some of the UK’s most stunning locations, including the majestic Porthcurno beach in Cornwall.

Result

After the release of the campaign, High Water became the top-selling seltzer in some of the world's most iconic bars and resorts across the UK, Ibiza and Dubai (including Fortnum and Mason, Virgin Airways and Cafe Del Mar). It also gained market share from some of the UK’s leading premixes including outselling Pimm’s cans on Amazon.