Authenticity and Trust Building
It’s clear to the audience from the beginning that a documentary brand film represents real people, real stories, and unscripted moments. Not only does the message come across as more authentic, but it also builds trust. Whether you’re showcasing the working environment in your brand film to attract new talent or having customers share how your product changed their lives, as we did in our production for WeGlow. You can also change your clients’ perspective by revealing all the work it takes to reach the finished product, as we did for Airbus and the A330 Neo Heir Apparent docu-series.
Importantly, showing not only the highs but also the lows ultimately builds even more trust. A brand that’s brave enough to show the entire process, including how they learn from mistakes, demonstrates competence and commitment.
This style invites viewers to engage with the human side of the brand. People are more likely to connect emotionally with content that feels honest.
Communicating Values
A brand documentary approach allows brands to go beyond product features and communicate their values. Elise’s Story gave us the space to tell the story of a personal journey, whilst conveying the themes of the brand’s overall mission.
Capturing Unscripted Moments
Brand documentary films often capture spontaneous interactions or reactions, which makes the content feel fresh and real. These unplanned moments can make a brand feel approachable and give audiences a “behind-the-scenes” look. A behind-the-scenes view also appeals to human curiosity, as reflected in the high viewership of “how-to” content and many behind-the-scenes videos, whether for a brand or a film.
Enhancing Long-term Engagement
Documentaries often tell a story that builds over time, keeping viewers engaged throughout and creating lasting brand recall. When brands share stories that develop across several videos or episodes, they can generate anticipation and build a loyal audience who returns for updates on the brand’s journey.
Ability to Repurpose Content
A brand documentary can provide valuable content that can be broken into shorter clips, quotes, or snippets for various platforms. Brands can maximise their reach by adapting the main story for Instagram, LinkedIn, YouTube, or TikTok, giving them a diverse array of content while staying true to a central, authentic narrative.
We are always looking to get the most out of the brand film for you. You can read more about the power of campaign maximisation in this blog post.
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